Independent Research.

Classifications:

• U-Contains mild threat or NO material likely to offend or harm.
• PG- Contains mild threat sex and drug references.
• 12- Contains moderate sex and drugs references or violence.
• 15- Contains strong sex, drugs referances and gory images.
• 18-Frequents strong bloody, sex, nudity and gory scenes.
•  Highlight best bits of film
• No narrative order
• Showcase stars of film
• Credits
• One line conversation
• Voice over to tell story
•  Title appears in the end
•  Music creates atmosphere and tension
• Trailer builds to climax where it ends.

Key Points 

Matricide- Killing Mother

Infanticide- Killing Infants.

The Cabin In The Woods.

The Trailer:
http://www.youtube.com/watch?v=7ENUBUdFswM

The Blair Witch Project 1999

Posters.

Case Study.

The Blair Witch Project 1999.

- Low budget film ($25,000)
-Always struggle to compete in the market place.
-No films stars
-Cheap location
-No soundtrack
-No special effect
-$56,000 on first weekend it raises $56,000 per screen
-27 screens across 20 states in the USA
-Internet marketing
-Third week it increased to 1100 only 2nd in Box Office receipts to Runaway Bride.
-In total the fim made $140 million.

How are horror films marketed?

What are the different ways of marketing a horror film?

-Posters

- Front Cover magazines.

-Word of mouth.

-Teasers

-TV adverts.

-Online reviews

-Reviews

-Web 2.0 (YouTube, Facebook and twitter)

- Official Websites

-Buses

-Film magazine interviews.

-Bus stop adverts

-Merchandise.

-Social Adverts

-Film Trailers

-Cinema

-Billboards

-Radio Ads.

How is horror created in Halloween 1978

Halloween 1978

We see the killers shoulder thinks makes us think that the killer is going to kill someone.
We see hear the sound of a knife stabbed into something but we think we saw the boy getting stabbed to death.
We see the bed messy and a naked girl after a boy has left but we think she just had sex with her boyfriend.

Female and Male Characters.

Carrie- Final girl (Sue Snell)
In adaption and portrayal of the character, she is a popular teenage girl who is dating Tommy Ross. She feels remorse for bullying Carrie and makes Tommy take Carrie to the prom.
She fits into the final girl stereotype because she stays at home whilst her friends, school mate and teacher go to prom.

Psycho- Marion Crane.
Marion Crane did not survive because she had a boyfriend and she wanted to go back home. She went to a hotel for the night which meant that the killer was able to kill easily. The killer was able to sneak into her hotel room into the room making his way to the bathroom shower to stab her to death.

Male Characters.

Good male characters.
-Boyfriend
-School mate.

Bad male characters
The killer is often unseen or barely glimpsed during the first half of the film. It does not invite empathy (deformed, wearing a mask.) and eventually the killer is killed.

Final girl theory.

What is my initial perception of how women are represented in horror films?

-Women are represented as a sex objects or something dumb to men (male gaze) through camera angels.
-Women may be smart sometimes e.g. Riley (Aliens)
-Clueless.
-Nervous 'damsel' and vulnerable.
-Costume either tight or a lot of skin is shown.
-Women are heroes or final girl or they are stupid and they die quickly.
-Outwit villain, masculine trait.
-Pretty, dumb will get killed girl.

What are the uniting features of these women?

-Physically and emotionally smart, strong and masculine e.g. Ellen Riley (Alien) and Sidney Present (Scream).
-Male actions.
They use whatever is there to get away from the villain e.g. hitting villain with fire extinguisher.  

-Resourceful and they think on their feet.

The Monstrous-Feminine: Film, Feminism, Psychoanalysis

It is one of the most enjoyable feminist film theory books. The author explores the fear of the monstrous-feminine not as the castrated subject-as Freud argued. It gives all sorts of examples of castrating female monsters, with images, from popular culture!

This book makes watching horror movies and reading psychoanalysis so much interesting.
It examines the issue of gender in horror films, something that seems completely obvious when you read the essays but was always just on the tip of your subconscious mind, waiting for the right articulation.

Case Study.

Carrie.

What representations are there in Carrie?

·         Teachers-Not caring

·         Mothers-Crazy

·         Supernatural-Power

·         Religion-Negative Christians (Extremists)

·         Teenagers- Gang mentality. Girls dominate and Boys just follow Orders.

Case study.

Banned Movie in the UK.

·         Name: Grotesque (2009)

·         Main Language: Japanese 

·         Genre: Horror

·         Splatter horror Film.

·         Film was banned due to high level of sexual torture.

·         Refused because of the sexual assault, humiliation and extreme torture to both man and women.

·         Couple are abducted, bound, stripped and sexually violated.

Case Study.

Child's play 3 and the murder of James Bulger.

Why were the media so fixated on the film as a reason for the murder?

• Trying to explain the inexplicable- the conditions two 10 year olds.

Moral Panic.

What is a moral panic?

• Horror films are often at the centre of moral panics.
• Cohan (1972) argues that a moral panic is when the media amplifies an event to refer its consequences to much wider social issues.
• A moral panic is essentially a 'crusade' against behavior or perceived negative developments in society. 

How and why do they work?

• It raises the alarm in people suggesting the event. That society is becoming dangerous.
• It appeal to fragmented and fragile post war consensus.
• Politicians and campaigners use newspaper to create panic: