Posters.
Case Study.
The Blair Witch Project 1999.
- Low budget film ($25,000)
-Always struggle to compete in the market place.
-No films stars
-Cheap location
-No soundtrack
-No special effect
-$56,000 on first weekend it raises $56,000 per screen
-27 screens across 20 states in the USA
-Internet marketing
-Third week it increased to 1100 only 2nd in Box Office receipts to Runaway Bride.
-In total the fim made $140 million.
- Low budget film ($25,000)
-Always struggle to compete in the market place.
-No films stars
-Cheap location
-No soundtrack
-No special effect
-$56,000 on first weekend it raises $56,000 per screen
-27 screens across 20 states in the USA
-Internet marketing
-Third week it increased to 1100 only 2nd in Box Office receipts to Runaway Bride.
-In total the fim made $140 million.
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